A must-read book for everyone who want to use the social media platforms to connect with your audience to build your brand and increase sales.
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Exactly what I needed to help me
get started in the social media marketing vast universe.
Lora Plamer
Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement).
A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).
As a whole, these are often also known as social media management.
Everything you need to know but were afraid to ask about marketing. From beginners to marketing gurus - there is something inside the book for everyone.
Introduction to Marketing
Postmodern Marketing - tips and tricks
Marketing Theory
Strategic Marketing Planning
(Theory and Practice)
Qualitative Research
Customer Relationship Management
Marketing Ethics
Chapter
Introduction
1
Chapter
What to Do
5
Chapter
Investment
2
Chapter
Case Studies
6
Chapter
Action
3
Chapter
Variable Reward
7
Chapter
Habit Testing
4
Exactly what I needed to help me
get started in the social media marketing vast universe.
Lora Plamer
Exactly what I needed to help me
get started in the social media marketing vast universe.
Lora Plamer
Exactly what I needed to help me
get started in the social media marketing vast universe.
Lora Plamer
Exactly what I needed to help me
get started in the social media marketing vast universe.
Lora Plamer
Exactly what I needed to help me
get started in the social media marketing vast universe.
Lora Plamer
Exactly what I needed to help me
get started in the social media marketing vast universe.
Lora Plamer
ABOUT THE AUTHOR
Denis Norman
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